Florist Bethnal Green - Your Data Privacy Policy

Name: ALL OF ME
Brand: Florist Bethnal Green
Price: 100.00 GBP
Availability: InStock

Introduction to Our Privacy Policy

Florist Bethnal Green respects your right to privacy and is committed to ensuring that your personal data is handled responsibly. This policy explains how we collect, use, store, and protect your data when you place orders with us, either online, by phone, or in-store. This policy applies to all customers placing orders from Bethnal Green and its surrounding districts.

What Personal Data We Collect

When you place an order or interact with Florist Bethnal Green, we collect only the data necessary to fulfill your request or provide our services. Depending on your engagement with us, we may collect the following categories of data:

Contact Information: Your name, delivery address, and in some cases, billing address.
Order Details: Information about products ordered, delivery instructions, and recipient details (if different from purchaser).
Payment Information: Limited payment card information, processed securely by our payment partners (we do not store full payment card details ourselves).
Communication Data: Records of correspondence (including queries, complaints, or feedback).
Technical Data: When using our website, we may collect data such as IP address, browser type, and cookies that help us ensure site functionality and improve your user experience.

The Lawful Basis for Processing Your Data

Under the UK General Data Protection Regulation (GDPR), we must have a valid reason ('lawful basis') for processing your personal data. The lawful bases we rely on are:

Contract: Most data processing occurs because it is necessary for the performance of a contract with you (i.e., fulfilling and delivering your order).
Legal Obligation: We may be required to process certain data to comply with legal or regulatory requirements, such as tax or accounting laws.
Legitimate Interests: We process data to improve our services, prevent fraud, maintain security, and conduct business analysis, provided such interests do not override your privacy rights.
Consent: In some cases, such as for marketing communications, we will only process your data with your explicit consent. You may withdraw this consent at any time.

How We Use Your Personal Data

We use your data for the following purposes:

Processing and delivering your flower orders accurately and efficiently.
Communicating with you about your purchase or responding to queries.
Processing payments securely via trusted payment service providers.
Improving our services and website functionality based on your feedback and usage trends.
Complying with legal and regulatory obligations.

Data Retention: How Long We Keep Your Data

We retain your personal data only as long as necessary for the purposes set out in this policy or as required by law. Typically, we will store your order-related data for up to six years in accordance with accounting and tax regulations. Technical and analytical data may be retained for shorter periods unless longer retention is required for legal reasons, such as fraud prevention.

Our Data Processors

To provide our services, we may need to share your data with trusted third-party service providers ('processors') who process data on our behalf. These include:

Payment processing providers (to securely process transactions).
Delivery partners or couriers (to fulfill flower deliveries).
IT service providers (for secure hosting, maintenance, and backup of our systems).
Analytics and website improvement services (for user experience insights; data is anonymised where possible).

All processors are contractually obligated to handle your data in accordance with GDPR requirements and only process it as instructed by Florist Bethnal Green.

International Data Transfers

Your personal data is stored primarily within the UK or the European Economic Area (EEA). If we must transfer data outside the EEA, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR.

Your Rights Under GDPR

As a customer, you have the following rights regarding your personal data:

Right to Access: You may request a copy of the personal data we hold about you.
Right to Rectification: If your data is inaccurate or incomplete, you can ask us to correct it.
Right to Erasure: You can request we delete your data when it is no longer required, except where retention is legally mandated.
Right to Restrict Processing: You can request the restriction of our processing in certain circumstances.
Right to Data Portability: You may request a copy of your data in a commonly used format for use elsewhere.
Right to Object: You may object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: If you provided consent for processing, you may withdraw it at any time; this does not affect processing carried out under other bases.
Right to Lodge a Complaint: If you have concerns about how we handle your data, you may contact the Information Commissioner’s Office.

How We Protect Your Data

We deploy physical, electronic, and organizational safeguards appropriate to the sensitivity of the information to protect your data from loss, misuse, unauthorized access, or disclosure. Our procedures are regularly reviewed to ensure compliance and the ongoing security of your data.

Changes to This Policy

We may review and update this Privacy Policy from time to time to reflect changes in the law, our practices, or our services. We recommend reviewing this policy periodically to stay informed about how we protect your data.

Contacting Us

If you have any questions regarding this Privacy Policy or how your personal data is managed, please get in touch with us at Florist Bethnal Green via our standard customer queries process.